The Case Study on Brand Establishment of Taiwanese Enterprise
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === Being through impetus of branding, M&A…etc. Six companies were selected for whose recent 5 years'' earning presented steady growth trend for this research. Whereas brand and channel are gradually taken as importance by security market. Brandy compa...
Main Authors: | Hsi-Lin Wei, 魏錫鈴 |
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Other Authors: | Charles S. Chien |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/57026422592855628750 |
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