運用聯合分析法探討消費者對於實用性與感官性產品屬性偏好情形之研究
碩士 === 佛光大學 === 管理學研究所 === 95 === ABSTRACT Traditional economics theories argue that consumers prefer product with more features as long as the utilities of those features are positive. In the market proliferated with sophisticated products with more and more powerful functions, consumers are deligh...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26381827810269620634 |