The Study of the Perceptive School-Marketing Strategies, Service Quality, School Effectiveness and School Satisfaction

碩士 === 佛光大學 === 管理學研究所 === 95 === The study aimed to analyze the impacts of school marketing on school effectiveness, service quality, and school satisfaction. In addition, this study also intent to test the mediator effect of school effectiveness and service quality on the relationship between scho...

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Bibliographic Details
Main Authors: Liu,Chan-Hua, 劉展華
Other Authors: Jen, Ching-Tsung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/52186730583504050148