The influences of brand personality and product attributes on the consumer purchase intention: an empirical study of beer market
碩士 === 佛光大學 === 管理學研究所 === 95 === Beer has become the highest selling product within the domestic market of alcoholic beverages in recent years. Moreover, it is now also the major product in the Taiwan Tobacco & Liquor Corporation that builds up a large portion of their revenue.Following the imp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72769752058705986402 |