The Influences of Consumer Self Concepts on the Importances and Utilities of Perfume Attributes
碩士 === 佛光大學 === 管理學研究所 === 95 === The market of perfume in Taiwan has been grown rapidly. From 2001 to 2005, the demand of perfume is getting higher, and the import trade volume of perfume has increased dramatically. This thesis is to examine how self-concepts of female consumers influence their ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48451350593922870655 |