The Study of Customer's Participation in Business Blog and Its Influence on Brand Loyalty
碩士 === 輔仁大學 === 資訊管理學系 === 95 === Facing the rapid change of IT (Information Technology) communication and consumption pattern, the business can invite customers’ participation in product development and promotion activities and fulfill their demand via blog. The business can understand the motives...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48774978776455950834 |