A Survey of Library Marketing and Librarians’ Attitudes toward Marketing in Rural Libraries

碩士 === 輔仁大學 === 圖書資訊學系 === 96 === Marketing has played an important role in our society. In recent years, marketing library services has drawn great attention in the field of library and information science. In Taiwan, rural libraries are in the majority of public libraries. Librarians’ attitudes...

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Bibliographic Details
Main Authors: Liu Li-hsuan, 劉莉萱
Other Authors: 林麗娟
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/71619477242227721589