A study of integrated marketing and performance measure in life insurance industry.
碩士 === 輔仁大學 === 管理學研究所 === 95 === Experiencing the government policy of overall opening new insurance companies in 1994, Taiwan life insurance industry is a competitive market. Recently, the low deposit rate not only create big problem to the companies but also exasperate the management condition. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56769073910074361364 |