The Influence of Reading Motives on Blog Reading Behaviors
碩士 === 輔仁大學 === 管理學研究所 === 95 === This study explores the motives of reading blogs and discusses the effects of these motives on the behaviors of reading blogs. Four hundred and sixty eight respondents who had ever browsed blogs participated in the survey. The results of factor analysis suggest that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45087196249986276519 |