Brand Marketing Strategies of Apparel Enterprises

碩士 === 輔仁大學 === 織品服裝學系 === 95 === Brand Marketing Strategies of Apparel Enterprises DATE OF GRADUATION:June 28, 2007 KEY WORDS: Brand, Brand mantras, Marketing strategy, Marketing mix In an increasingly complex world, firms are faced with more and more competitors. Although firms have embraced glob...

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Bibliographic Details
Main Authors: Chin-jung Chueh, 闕錦榮
Other Authors: Dr. Tung-Lai Hu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/68194253731086006860