The Effects of Brand Image, Channel Type and Consumers’ Characters on Brand Equity-An Example of Women’s underwear
碩士 === 輔仁大學 === 織品服裝學系 === 95 === The women’s underwear market is hotly competition in Taiwan. Because female care underwear's brand loyalty than coat, and the fact to control the channel is to create the benefit, therefore the proprietors pay attention to brand image and channel structure. So,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93378684336685613218 |