The Moderation Effects of Marketing Channels on the Relationship between Consumption Value and Customer Purchase Intention—The Example of Bamboo Charcoal Textile
碩士 === 輔仁大學 === 織品服裝學系 === 95 === The study is issued from The viewpoints of consuming values to Research its relational effects on customers buying intention. By probing the consuming behaviors of bamboo charcoal textile within Taiwan market, this report is aiming to explore the initial development...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58963725845630731237 |