The Branding Strategy of Merger and Acquisition for Mobile Phone – An Example of BenQ
碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 95 === The Branding Strategy of Merger and Acquisition For Mobile Phone – An Example of BenQ Abstract Keyword: Cell Phone, Merger & Acquisition, Growth Strategy, Efficiency Theory, Industry Organization Theory, Resource –Base View Theory, Transaction Cost Theor...
Main Authors: | Sherry LH Wu, 吳麗雪 |
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Other Authors: | 林妙雀 |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/63282676747444555941 |
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