A Study of Young Consumers’ Cognition andPreference to the Styling Design of Compact Car

碩士 === 華梵大學 === 工業設計系碩士班 === 95 === The present study is focused on the young consumers’ cognition and preferences toward local compact cars. Relationships between young consumer’s design cognition types and preferences towards styles of compact cars as well as differences in purchase intention were...

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Bibliographic Details
Main Authors: Chi-Yeh Wu, 吳啟業
Other Authors: Yeon-Sheng Yang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/13413770648558398775