Exploring the Interactivity and Gratifications of Blog from Expectancy Theory and Personality Trait Perspectives
碩士 === 義守大學 === 管理研究所碩士班 === 95 === This study utilized the Expectancy Theory and the five factor model of personality to explore the interactive behaviors of bloggers and employed the uses and gratifications perspective to investigate the relationships between the interactive behaviors and gratific...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41478712769547624162 |