The effect of advertisement source, advertisement appeal and information seeking on advertisement by using mobile media
碩士 === 義守大學 === 管理研究所碩士班 === 95 === The technology nowadays is developed fast, marketers have a lot different choices for communication tools. Marketers need to understand tool’s characteristics more and get know what kind of consumer they approach. Although using mobile phone is popular in Taiwan,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34712146395168638124 |