Marketing Strategy Based on Consumer Purchasing Behavior with a Hybrid Model for Evaluating the CEMP Market
碩士 === 開南大學 === 企業管理學系碩士班 === 95 === Consumers are directed by diverse reasons that result in purchasing behavior. Nowadays, the electronic product market continues to maintain a fast growth momentum. Furthermore, the mobile phone product has become an essential living tool in human’s living, and th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60415739279324897633 |