The empirical study of the effect of service quality and website trust on the customer loyalty of the two major C2C auction website in Taiwan
碩士 === 開南大學 === 資訊及電子商務學系 === 95 === The model developed by Zeithaml and Bitner (2003), which incorporated in E-S-QUAL constructs has been used as a theoretical foundation, this thesis explores how website service quality with two additional variables: product quantity and Trustor’s Propensity affec...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65564959177825253274 |