The Study of the Brand Image, Perceived Quality, Brand Loyalty and Repurchase Intention.-Chinese Meat Process Industry as an Examples.
碩士 === 崑山科技大學 === 企業管理研究所 === 95 === Recently, the illegal sale of pork from sick and dead pigs put people in a stage of fright. Moreover owing to the increase in standards of living, consumers tend to purchase quality and less costly products with name brands .What elements help them choose? How sh...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57211817836385011830 |