A Study of Country-of-Origin Image Effect on Consumers’ Product Beliefs and Purchasing Intentions in Taiwan and Mainland China.
碩士 === 崑山科技大學 === 企業管理研究所 === 95 === After Taiwan and Mainland China joined WTO, both Taiwanese and Chinese consumers are benefiting from lower prices and wider selection of various goods; therefore, consumer behavior becomes more difficult to predict. According to previous studies, many factors are...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04417744430294924377 |