An empirical study about the influential factors of brand green extension：Take the TOYOTA PRIUS as example
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 95 === The ideological trend of green consumption has already become the mainstream in the 21st century. Enterprises must make themselves become green enterprises and develop the green marketing idea to take a sustainable development in the mainstream. Green marketi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12879999936711740873 |