The structural equation modeling of dircet sellers' job involvement, service quality in relation to customer loyalty

碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 95 === The purpose of this research is aim to construct the structural equation model of direct sellers’ job involvement, corporate service quality in relation to customer loyalty, and analyze the gaps between direct sellers’ expectation and perception of the servic...

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Bibliographic Details
Main Authors: Shu-Ju, Yu, 游淑如
Other Authors: Cheng-Kang, Yuan
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/28499548359866516740