The Study of Service Quality, Enterprise Image and Customer Loyalty -The Case Study in Cathay United Bank
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 95 === In view of present enormous changes in the economic and financial environment, the era of comparatively high quality financial commodities has nevertheless increased competitiveness in banking. Sales in banking business are compelled to turn to non-price compet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t485kw |