Study on Taiwanese Banks’ Marketing Mix Strategies toward the Financial Market of Mainland China

碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 95 === Study on Taiwanese Banks’ Marketing Mix Strategies toward the Financial Market of Mainland China Student: Chuang, Min-sheng Instructor: Dr. Chiang, Chi-yun Graduate School of Management Ming Chuan University ABSTRACT After China entered WTO in...

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Bibliographic Details
Main Authors: Min-Sheng Chuang, 莊敏聖
Other Authors: Chi-yun Chiang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/vp5vsy