Market Segmenting and Product Positioning Based on Lancaster Characteristic Model
碩士 === 銘傳大學 === 國際企業學系碩士班 === 95 === Lancaster (1966) proposed the characteristic model which introduce product attributes in marketing into demand theory in economics. Because this model incorporates price and consumer’s budget constrain into analysis, therefore, this model could be used to analyze...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8vw8c3 |