Gray Market Segmenting and Product Positioning based on Conjoint Approach

碩士 === 銘傳大學 === 國際企業學系碩士班 === 95 === Aging of population has been a worldwide phenomenon. Taiwan has also become one of the aging societies in 1993. The baby boomers, growing up and prospering during the economic boom period in Taiwan, start to face their retirement soon. Demographic trends all poi...

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Bibliographic Details
Main Authors: Jheng-Sian Wu, 吳政憲
Other Authors: Hsiu-Li Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/c9ztmt