A Study of Relationship among Consumer Experience, Brand Image and Consumer Satisfaction－An Example of Airline
碩士 === 銘傳大學 === 國際企業學系碩士班 === 95 === Under the fierce competition in the market, hard to differtiate products and more choice for consumers. The market matrix-4P can’t meet consumer’s needs. Instead, consumers want the products or services which could incite their sense, stimulate their emotion and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x3t73q |