Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 95 === Organizational culture helps employees form integrity and responsibility toward their job, while organizational citizenship behavior (OCB) is the reflection of their spontaneous acts, contributing to positive results of the organization. Thus the purposes of thi...

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Bibliographic Details
Main Authors: Hui-Hsien Chiu, 邱慧仙
Other Authors: Chih-Hung Yang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/pu9rq7