Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 95 === Organizational culture helps employees form integrity and responsibility toward their job, while organizational citizenship behavior (OCB) is the reflection of their spontaneous acts, contributing to positive results of the organization. Thus the purposes of thi...
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ndltd-TW-095MCU053750102018-04-10T17:11:47Z http://ndltd.ncl.edu.tw/handle/pu9rq7 Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping 組織文化與組織公民行為之關聯性研究-以東森得易購為例 Hui-Hsien Chiu 邱慧仙 碩士 銘傳大學 傳播管理研究所碩士班 95 Organizational culture helps employees form integrity and responsibility toward their job, while organizational citizenship behavior (OCB) is the reflection of their spontaneous acts, contributing to positive results of the organization. Thus the purposes of this study are to examine the differences of OCB performance among employees, the differences of organization culture among departments, and the relationship between organizational culture and OCB. This research is conducted through questionnaire survey and adopts the method of “proportional sampling” to sample 493 employees of Eastern Home Shopping. 363 matched data is returned and analyzed. Results indicate that: 1. “ Aggressive-innovative ” and “ prudential-pressured ” cultures appear significantly different among departments. Department of “ programs production ” tends to embrace these two types of cultures. 2. Except for “educational background”, there are significant differences in the performance of OCB among employees due to their “gender”,“department”, “official rank”, “age”, and “seniority”. 3. Organizational culture has significant influence on four types of OCB, and behavior of “identification with company” is influenced most. “ Aggressive- innovative” culture has the strongest positive influence on OCB. This study extends the research field of organization culture and OCB further into the communication industry. The findings can provide reference for organization managers and other researchers. Chih-Hung Yang Chia-Hui Chen 楊志弘 陳佳慧 2007 學位論文 ; thesis 74 zh-TW |
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碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 95 === Organizational culture helps employees form integrity and responsibility toward their job, while organizational citizenship behavior (OCB) is the reflection of their spontaneous acts, contributing to positive results of the organization. Thus the purposes of this study are to examine the differences of OCB performance among employees, the differences of organization culture among departments, and the relationship between organizational culture and OCB.
This research is conducted through questionnaire survey and adopts the method of “proportional sampling” to sample 493 employees of Eastern Home Shopping. 363 matched data is returned and analyzed. Results indicate that:
1. “ Aggressive-innovative ” and “ prudential-pressured ” cultures appear significantly different among departments. Department of “ programs
production ” tends to embrace these two types of cultures.
2. Except for “educational background”, there are significant differences in the performance of OCB among employees due to their “gender”,“department”,
“official rank”, “age”, and “seniority”.
3. Organizational culture has significant influence on four types of OCB, and behavior of “identification with company” is influenced most. “ Aggressive- innovative” culture has the strongest positive influence on OCB.
This study extends the research field of organization culture and OCB further into the communication industry. The findings can provide reference for organization managers and other researchers.
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author2 |
Chih-Hung Yang |
author_facet |
Chih-Hung Yang Hui-Hsien Chiu 邱慧仙 |
author |
Hui-Hsien Chiu 邱慧仙 |
spellingShingle |
Hui-Hsien Chiu 邱慧仙 Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping |
author_sort |
Hui-Hsien Chiu |
title |
Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping |
title_short |
Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping |
title_full |
Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping |
title_fullStr |
Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping |
title_full_unstemmed |
Relationship between Organizational Culture and Organizational Citizenship Behavior-A Case Study of Eastern Home Shopping |
title_sort |
relationship between organizational culture and organizational citizenship behavior-a case study of eastern home shopping |
publishDate |
2007 |
url |
http://ndltd.ncl.edu.tw/handle/pu9rq7 |
work_keys_str_mv |
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