An Integrated Marketing Communication (IMC) Effect Study of Free On-line Game: Taking “Crazy Arcade” as an example
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 95 === Free on-line games became a new trend in recent on-line game market. At 2006, more than 80% new-launched on-line games were free in Taiwan. Actually free on-line game is not absolute free. The users need to pay extra money to experience advanced game features...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b57633 |