The Influence of Brand Redeployment on Customer Brand Loyalty - An Experimentation of High-Tech Merger and Acquisition

碩士 === 銘傳大學 === 資訊管理學系碩士班 === 95 === In order to be toward globalization and enforce competitive advantages, the merger of enterprises is a new trend now. From literature review, Merger and Acquisition is a method to acquire new markets and resources of enterprises. In the processing of Merger and A...

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Bibliographic Details
Main Authors: Mei-Hua Lee, 李美華
Other Authors: Tzu-Shan Tseng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/98h2ga