The Influence of Brand Redeployment on Customer Brand Loyalty - An Experimentation of High-Tech Merger and Acquisition
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 95 === In order to be toward globalization and enforce competitive advantages, the merger of enterprises is a new trend now. From literature review, Merger and Acquisition is a method to acquire new markets and resources of enterprises. In the processing of Merger and A...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/98h2ga |