The Effects of Consumer’s Emotional Responses and Brand Trust on Loyalty—The Case of iPod
碩士 === 銘傳大學 === 管理研究所 === 95 === Facing the time of experience economy, recently more and more industries and companies emphasize on satisfied consumers’ mental and emotional needs. For companies, it is important to understand consumers’ emotional responses to predict what consumers need and to main...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2f4css |