Image Repair Strategies,Crisis Situation and The Effects of Strategies- An Example of Pop Music Singers

碩士 === 銘傳大學 === 管理研究所 === 95 === Because of paparazzi culture and internet service, celebrities don’t only increase benefits and repute, but also have to beware of media and paparazzi. Pop singers acclimatize hardly in this situation of media. So, crisis processing becomes an important part of arti...

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Bibliographic Details
Main Authors: Jun-Wei Li, 李鈞偉
Other Authors: Kuang-Peng Hung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/ghpmeq