The Antecedent Factors of Product Attitude and Browsing Intention on Commercial Blog
碩士 === 銘傳大學 === 管理研究所 === 95 === In the recent years, the appearance of Blog has caused the public’s attention. As it becomes advance and popular, enterprises start to notice this “killer application”. Firms use Blog to marketing and use Blog’s function of two-way interactivity communication as a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h5uyq8 |