Study on the Effects of Shopping Website Characteristics and Service Convenience on Customer Satisfaction and Loyalty
碩士 === 銘傳大學 === 管理研究所 === 95 === With the advance of IT industry, emerging of Internet and faster pace of life in information society, people pay much attention to convenience of service in limited time and effort. In recent years, on-line shopping market is rapid growth and a lot of shopping websit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9he53b |