Airline Customers’ Responses to Experiential Marketing and Experiential Value－a Case Study on EVA Hello Kitty Jet
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 95 === With the increase of national income and the change of consumption patterns, the differentiation in products and the service has become the critical key factors to survive in the competitive market. B. Joseph Pine Ⅱ and James H. Gilmore (1999), two prestigious...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7b8zq |