The Study of the Interaction in the Amateur Vehicle Owners Community to the Brand Cohesion
碩士 === 銘傳大學 === 資訊傳播工程學系碩士班 === 95 === Brand operators have begun to pay attention to the profit-making capacity of network community services, and expect it can promote the brand cohesion, and bring the market new business. The community service is to provide a space where members can post evaluati...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/sp3hf7 |