The Study of the Interaction in the Amateur Vehicle Owners Community to the Brand Cohesion

碩士 === 銘傳大學 === 資訊傳播工程學系碩士班 === 95 === Brand operators have begun to pay attention to the profit-making capacity of network community services, and expect it can promote the brand cohesion, and bring the market new business. The community service is to provide a space where members can post evaluati...

Full description

Bibliographic Details
Main Authors: Sheng-Hsuan Huang, 黃聖軒
Other Authors: Bor-Jiunn Hwang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/sp3hf7