A Study on Consumers’ Brand Loyalty to Buying Mobile Phone－ The Kaohsiung Metropolitan Area as an Example
碩士 === 美和技術學院 === 經營管理研究所 === 95 === By the trend of globalization and the rapid progress of information technology, it’s the only one goal that all businesses in the world devote themselves to building a good brand of “Niche Market.” As marketers face the strong competitions of brands, it’s the cor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08223934865317775368 |