The influence of consumer sex-role attribute, life style and gender labels of perfume on odor recognition, evaluation and wearing intention
碩士 === 明新科技大學 === 企業管理研究所 === 95 === Previous studies have illustrated that the odor can elicit various emotions and feelings. The odor may present specific meaning for each consumer due to consumer has different experience in the odors. Therefore, the purpose of this research was to explore the inf...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51055086030032467007 |