A Study of Policy Marketing in Local Government-Illustrated by Yilan International Children’s Folklore＆Folkgame Festival
碩士 === 國立政治大學 === 公共行政研究所 === 95 === In recent years, the Taiwanese local governments often use festival celebrations to generate economical and political benefits, and at the same time to create and promote their local cultural characteristics. Under the pressure of political and economical competi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06704090379457101289 |