The Effect of Price Dispersion on Consumers' Price Perception
博士 === 國立政治大學 === 企業管理研究所 === 95 === The main purpose of this dissertation is to explore the impact of price dispersion on consumers’ price perception. Borrowing from psychophysics theories, such as Adaptation-Level Theory, Range Theory and Range-Frequency Theory, this research predicts how price s...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38683574052475887462 |