寵物食品業面對多重通路衝突的行銷策略-以美商艾汾臺灣分公司為例
碩士 === 國立政治大學 === 企業管理研究所 === 95 === From the study of Taiwan Dog food market and the in-depth interviews with 2 Vet Clinics and 3 Pet Shops, it was identified that significant difference existed in the business model and role of Dog food in their overall product portfolio between Vet clinics and Pe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91011164064696453485 |