New Product Development and Intellectual Property Rights Management of a Multinational Corporation - Giant Global Group
碩士 === 國立政治大學 === 科技管理研究所 === 95 === Every enterpriser is confronted with severer challenges in the global market nowadays, such as shorter life cycle of products and higher competitions. They have to consistently launch new products and shorten lead time against fast followers. Cost-down can hardly...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08747965350522102728 |