The Plight and Strategies of Newspaper Industry in Taiwan

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 95 === The newspaper industry is unquestionably ailing globally, circulation and readership are declining, advertising revenues is shrinking. Profound and disruptive market shifts are challenging the newspaper industry in the 21st Century, newspaper companies are see...

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Bibliographic Details
Main Author: 徐榮華
Other Authors: 羅文輝
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/66340341023027968197