Consumer Shopping Behavior & Retail Format Development: A Comparison between Taiwan & China

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 95 === While retail business development in Taiwan has reached mature stage for many retail formats, it is still in the rapid growth stage in China. Consumer shopping behavior in Taiwan and China might be different given different economic and retail development...

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Bibliographic Details
Main Authors: Tsai,Jennifer, 蔡翠真
Other Authors: Yu,Chwo Ming
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/33429684383071042669