The Study on the University Advertising Creative Curricular -- A Curriculum Design Based on Practitioners' Perspectives.

碩士 === 國立政治大學 === 廣告研究所 === 95 === This study started with how advertising agency chose their employees, and how the university advertising creative curricular played their role on educating students to meet the expectation, and how to design or reinforce the current creative curricular. The objecti...

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Bibliographic Details
Main Authors: Chang,Vivian, 張怡琪
Other Authors: Lai,Jeff
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/12175017114660178831