The Study of Experiential Marketing Strategy for Luxury Vehicle：The Case of LEXUS Taiwan
碩士 === 國立政治大學 === 廣播電視學研究所 === 95 === With the raising development of the economic level in recent years, citizens have progressively upgraded their consumption level into luxury goods. In fact, this is also the global trend of the change in consumption behavior. A extravagance features good brand i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74088915772053241937 |