A Study on the Housewife Purchase Behavior on the Home Meal Replacement
碩士 === 中興大學 === 生物產業推廣暨經營學系所 === 95 === This paper focuses on the home meal replacements (HMR) consumer and investigates three HMR categories: ready to eat meals, ready to heat meals, and ready to cook meals. A nationally representative (n=359) survey was undertaken in Taiwan amongst primary food pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22120811354108944758 |