The Relationship among Certification Label Cognition, Health Belief, Message Credibility, and Purchase Behavior toward Health Foods
碩士 === 中興大學 === 生物產業推廣暨經營學系所 === 95 === Abstract It is important to encourage the use of certification label in health foods marketing because the certification label not only can ensure consumers'' rights and benefits but also can lead manufacturers to reinforce the competitiveness of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36631988566540204987 |