A Study on Brand Equity and Development Process of Fruit Brands of Farmers'' Associations in Taiwan
碩士 === 中興大學 === 生物產業推廣暨經營學系所 === 95 === Abstract To cope with the impacts of open market and international trade, utilization of brand strategy has become one of the popular marketing approaches in varied fields. Although “Taiwan fruit” is famous for its high quality all over the world, development...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66750341013227869459 |